FABIT

Acronym	Definition
FABIT	Faculty Advisory Board on Information Technologies (Cornell University; New York)

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"While the crossover between grocery and pet retailers becomes increasingly blurred by the day, I am hoping that there will remain price parity so that both grocery and pet stores can compete on a level playing field, ultimately giving pet parents multiple options when shopping for their furry companions," says Fabits.

Appealing to the modern pet owner: the future of the pet aisle in mass and grocery stores depends on whether manufacturers and retailers keep up with pet owners' changing demands

"The product offers a very simple message to today's discriminating pet parent with a focus on limited, yet functional ingredients," says Fabits. "These formulas have been developed to promote serious issues, including digestive, skin and coat, and joint/mobility concerns."

Healthy pet, happy pet: pet owners want products for their pets that reflect a healthy lifestyle, and many are turning to more natural products that promote wellness

Changing market conditions have made it easier for smaller players, such as Red Barn, to get a toehold in grocery, Fabits says.

Reining cats and dogs: with consumers treating their pets like royalty, supermarkets have the opportunity to increase sales of pet foods and treats

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