FABITFaculty Advisory Board on Information Technologies (Cornell University; New York)
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"While the crossover between grocery and pet retailers becomes increasingly blurred by the day, I am hoping that there will remain price parity so that both grocery and pet stores can compete on a level playing field, ultimately giving pet parents multiple options when shopping for their furry companions," says Fabits.
"The product offers a very simple message to today's discriminating pet parent with a focus on limited, yet functional ingredients," says Fabits. "These formulas have been developed to promote serious issues, including digestive, skin and coat, and joint/mobility concerns."
Changing market conditions have made it easier for smaller players, such as Red Barn, to get a toehold in grocery, Fabits says.