FDMCDFluorescence-Detected Magnetic Circular Dichroism
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In fact, the percentage of adults that say they shop in FDMCD (food/ drug/mass/club/dollar) three or more times jumped from 51% in 2012 to 57% in 2013.
About one-third of category sales (NBJ and Mintel says it's actually two-thirds) occur outside food/ drug/mass/club/dollar (FDMCD) channels.
The real number is closer to $11 billion annually, with over 60% of those sales coming from FDMCD (food/drug/mass/club/dollar).