Formed in 201 2, the FFRG includes among its members resin suppliers, converters, brand owners, reclaimers, and even some retail partners, says director Shari Jackson.
In addition to increased collection, FFRG members are also innovating packaging and non-packaging applications to provide or include more sustainable content, Jackson says.
The Wrap Recycling Action Program (WRAP) is an initiative of the FFRG that works with key partners such as state and local governments, major grocery and retail stores, universities, businesses, waste haulers and nonprofits to increase plastic film recycling.
Environmental Protection Agency joined the WRAP campaign--in November 2016, in a partnership with FFRG and the Sustainable Packaging Coalition.
Despite this inherent limitation, groups such as the FFRG
, the Association of Postconsumer Plastic Recyclers, and the Sustainable Packaging Coalition are working together to increase the recycling rate.
Initially, the FFRG
will focus on increasing plastic-film recycling by improving consumer awareness and promoting the growth of recycling infrastructure, particularly among smaller and mid-sized retailers, dry cleaners, and other outlets.