As its title suggests, the FGRT
report identifies 18 trends for 2018, which it describes as the ways the industry will respond to five consumer demands:
One example, FGRT says, is CVS Pharmacy, which sends personalized emails to customers enrolled in its ExtraCare loyalty program.
AI can help here, according to FGRT, because drug store pharmacies may not always have adequate staff to answer all patient or customer queries.
"Seniors are increasingly willing to travel and spend on experiences," said Deborah Weinswig, managing director of FGRT. "This is turning out to be one of the defining characteristics of the present generation of silvers."
Swarooprani Muralidhar, research associate at FGRT added that the reports have shown that seniors tend to seek the convenience that proximity shopping offers.