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And the key to that commitment is integration, according to FJEM. Integration, simply put, is building a coordinated message through multiple media, whether that be broadcast, Internet, print or direct mail--all of which Farm Journal Media has to offer clients.
"The integration process has dramatically changed the way our business works--from both a sales and content standpoint," says Brian Conrady, vice president of production for FJEM. "There is not a day that goes by where we're not talking about integration with one customer or another.
The cornerstone of FJEM's broadcast offerings are "AgDay" and "WeekEnd MarketPlace." "AgDay" has appeared on the air for more than 20 years, while "WeekEnd MarketPlace" is a more recent development in the past six years.
It has also developed into FJEM's on-the-road show, frequently originating from events such as Commodity Classic and farm shows."
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