FMOT

AcronymDefinition
FMOTFirst Moment of Truth (marketing methodology)
FMOTFederal Ministry of Transport (Germany)
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References in periodicals archive ?
P&G needed to win that FMOT and have the consumer choose its product out of all the choices on the shelf.
Beyond FMOT is the Second Moment of Truth (SMOT), when the consumer first experiences the use of the product.
The Journey of Truth: A "How-to" for business growth
That Zero Moment is sandwiched between the stimulus and FMOT. By early 2010, 85 percent of purchase decisions were made before entering a store.
Is your business winning the 'ZMOT'?
* Consumer relevant and noticeable FMOTs. "Has anyone heard of sustainability and e-commerce?" France asked.
P&G engineer calls for flexographic innovation
Amaechi, who was represented by the Director, Maritime Services of the FMOT, Mr Galadenchi, also pledged the commitment of the ministry to partnerships with the Senate and industry stakeholders to enable the Nigerian maritime sector fully realise the enormous opportunities within it.
Senate, Transport Ministry Push For Maritime Alternative
Securities and Exchange Commission, affirmed the following outstanding notes from BMW Floorplan Master Owner Trust (BMW FMOT), Series 2015-1: --Class A at 'AAAsf'; Outlook Stable; and --Class B notes not rated.
Fitch Ratings affirms outstanding notes from BMW Floorplan Master Owner Trust
Q: The store used to be the first momentoftruth (FMOT) for shoppers while product use is known as the second (SMOT).
The next wave of marketing
New York: Fitch Ratings has affirmed the following outstanding notes from BMW Floorplan Master Owner Trust (BMW FMOT), Series 2015-1:
Fitch Affirms BMW Floorplan Master Owner Trust, Series 2015-1
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