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P&G needed to win that FMOT and have the consumer choose its product out of all the choices on the shelf.
Beyond FMOT is the Second Moment of Truth (SMOT), when the consumer first experiences the use of the product.
That Zero Moment is sandwiched between the stimulus and FMOT. By early 2010, 85 percent of purchase decisions were made before entering a store.
* Consumer relevant and noticeable FMOTs. "Has anyone heard of sustainability and e-commerce?" France asked.
Amaechi, who was represented by the Director, Maritime Services of the FMOT, Mr Galadenchi, also pledged the commitment of the ministry to partnerships with the Senate and industry stakeholders to enable the Nigerian maritime sector fully realise the enormous opportunities within it.
Securities and Exchange Commission, affirmed the following outstanding notes from BMW Floorplan Master Owner Trust (BMW FMOT), Series 2015-1: --Class A at 'AAAsf'; Outlook Stable; and --Class B notes not rated.
Q: The store used to be the first momentoftruth (FMOT) for shoppers while product use is known as the second (SMOT).
New York: Fitch Ratings has affirmed the following outstanding notes from BMW Floorplan Master Owner Trust (BMW FMOT), Series 2015-1:
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