OMD is a proprietary, branded content marketing newsroom to create, test, and publish multimedia experiences to improve both the quality and volume of FOPL member library marketing communications.
OMD is a data-driven story engine that designs library-centric stories from individuals in an FOPL member library community and shares them with the greater community through social media and websites.
Most of all, the OMD project stands to bring libraries across the FOPL ecosystem together collaboratively in novel and highly useful ways, unifying library advocacy media while respecting local differences and the stories that make a town a lived experience.
When we refer to coherence within the Federation of Ontario Public Libraries' (FOPL) Open Media Desk (OMD) project, we mean cohesiveness among a group.
FOPL's model provides an example of how libraries can leverage the power of their communities' stories in the following ways: to grow interest in library programming, prove out social ROI, redouble community partnerships, and redefine libraries as cultural destinations, media hubs, and rich learning experiences--all in aid of their community's prosperity.
The FOPL project builds on 6 years of research and methodology development in library and community storytelling best practices, metrics, and media design.
Gestation followed, and, 2 years later, FOPL's CEO, Stephen Abram, entered the picture, declaring his desire for the obvious next step--constructing a story engine.
LDRI set the table for the concept FOPL is now debuting: full-on library culture change around communications, community relationships and partnerships, and government relations.
FOPL's project centralizes and disperses news-gathering and publishing, all at once.
FOPL's goal of making libraries into story engines is no accident either.