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10 TOP- & BOTTOM-RANKED BRANDS RANK BRAND/RETAILER BRAND ACTUALIZATION SCORE 1 The Disney Store 76.65 2 Oakley 74.69 3 Sephora 74.02 4 Zara 71.16 5 Anthropologie 70.85 6 Fossil 70.65 7 Michael Kors 70.65 8 Coach 70.34 9 Bath and Body Works 69.86 10 REI 69.71 41 The Home Depot 58.19 42 Target 56.76 43 Best Buy 55.22 44 Staples 53.90 45 CVS 53.60 46 JCPenney 53.55 47 Walgreens 52.04 48 Safeway/Albertsons 51.92 49 Walmart 47.70 50 Dollar General 45.64 SOURCE: Ranking by The Brand Actualization study, FRCH Design Worldwide; The Licensing Letter
"We wanted to make sure that the facade was a billboard," said Andrew McQuilkin, vice president and design director at FRCH Design Worldwide.
Source: FRCH Design Worldwide, 311 Elm Street, Cincinnati, Ohio 45202.
Architect: Wah Yee Associates Interior/Graphic Designer: FRCH Design Worldwide Design/Build Contractor: GMG Mechanical/Electrical Engineer: S.W.S.
Designed by Cincinnati-based architecture firm FRCH Design Worldwide, the new American Girl store will span two floors, including street-level space with direct entrances from both 51st and 52nd streets.
"We wanted to build an emotional quotient for the home-office decorator and small- business owner," said Andrew McQuilkin, vice president and creative director for FRCH Design Worldwide, the architect on the project.
Removing the food prep from the selling floor also interferes with the entertainment aspect of a supermarket, which, according to Kevin Roche, president and CEO, FRCH Design Worldwide, Cincinnati, Ohio, will be a key design strategy in the future.
As CEO of FRCH Design Worldwide from 1975 to 1999, he led global efforts to increase the firm's retail market share with clients including Calvin Klein, Barnes and Noble, Limited Brands, Timberland, Disney Retail and Samsung.
To that end, the retailer enlisted the input of TBWA to pick its new in-store design firm, FRCH.
Previously, as Principal at FRCH Design International (HTI) she was in charge of managing the planning, design and construction of a large variety of retail projects worldwide.
Sears at Hatcher Point Mall will have a dramatically refined interior developed for the company by FRCH Design Worldwide, a New York-based architectural firm.