FTEUFree to End User (mobile messaging marketing strategy)
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Because the solution is integrated into a specially provisioned Free-to-End-User (FTEU) short code, there are no charges to those members who participate in the Assurance Wireless Lifeline Assistance program.
There may be a solution on the horizon known as Free to End User (FTEU) billing, which works the same way as toll-free calling: the company making the outbound contacts pays for the Transmission.
"FTEU will create new marketing and proactive communication opportunities for companies, but until it becomes ubiquitous among all carriers it will have somewhat limited appeal," Saeger points out.