The CTF and FTGE cooperatives; retailers, such as Wegman's; and food service companies such as Taco Bell, McDonald's, Kentucky Fried Chicken and Subway joined this effort.
Harmonized food safety commodity-specific best practices for growers, re-packers and distributors had been achieved through the food safety model initiated by the FTGE and CTF cooperatives.
Reggie Brown, FTGE s executive vice president, concurred: "The loss of buyer confidence is absolutely lethal." Economic historian Douglass North emphasizes that norms evolve slowly and incrementally.
The California Tomato Farmers (CTF) and the Florida Tomato Growers Exchange (FTGE) represent more than two-thirds of the U.S.