FUBIOForget You, Bub, It's Over (polite form)
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While many retailers want to either freshen up their existing pasta sauce lines or introduce a world-class line, often they begin the process without a clear picture of the desired end result, Fubio says, and enter into the product development process with more questions than answers.
"While the information-gathering stage is a critical step to developing a successful strategy, it should be completed early in the process so as to reduce the likelihood of having a weak execution plan, which drives costs up while prolonging their product launch," Fubio stresses.
"As [retailers] get better at developing their private label strategies and setting concrete goals for private label market share growth, private label pasta sauce sales will increase," Fubio says.