FASHION UK put on a charity Valentine's Ball in aid of Rothley charity Alex's Wish.
Dhiru Shah, who works with Leicesterbased Fashion UK as its accountant, said: "I am thrilled we could raise so much money for boys like Alex and hope a cure is found very soon.
Gurdev Mattu, managing director, Fashion UK, added: "About 500 people enjoyed the evening with us and we were very pleased with the extra awareness that we raised for the charity - a huge bonus to the money raised.
Created by Fashion UK
, the fun game tests fans' fashion style giving them the task of becoming Betty's personal stylist and dressing her in a range of garments to suit different occasions.
Pink Chillies has joined forces with Fashion UK to foem a new range of elephant-based character brand apparel.
Teaming up with Fashion UK means our products and environmental messages will be seen by a global audience.
Gurdev Mattu, director of Fashion UK, added: Fashion UK has been looking for a perfect property to fill the void in the cute girls market and I really believe this can become bigger than Hello Kitty and similar properties which currently monopolise shelf space.
Posters at various bus stops, television advertisements, and pages in key fashion UK
circulated magazines, such as Stylist, feature regular.
A CHARITY event was held at Dudley Road Social Club in aid of Queen Elizabeth Baby Unit where PS400 was raised after donations from business around the area such as Kip Fashion UK
Ltd, Catering-Suppliers, 0Beauty Box, time 2 tone to name just a few.
He said: "I was helped out hugely by Fashion UK
, my employer and keen supporter of Alex's Wish, as well as the Lord Mayor Rashmikant Joshi and all the actors and actresses as well Bharti Acharya who helped me to publicise the event and sell tickets.
, Gurdev Mattu, Director, 44-116-276-2929, gurdevmattu@fashions-uk.
, Gurdev Mattu, Managing Director, 44-116-276-2929, info@fashions-uk.