Prager, The Federal Trademark Dilution Act of 1995: Substantial Likelihood of Confusion, 7 FORDHAM INTELL.
Schechter) ("If you allow Rolls Royce restaurants, and Rolls Royce cafeterias, and Rolls Royce pants, and Rolls Royce candy, in 10 years you will not have the Rolls Royce mark anymore."); Madrid Protocol Implementation Act and Federal Trademark Dilution Act of 1995: Hearing on H.R.
429, 455 (2000) (contending that overbroad interpretations of dilution law creating trademark rights in gross, akin to copyright and patent law, may lead to perpetual monopolies over common words and generic shapes undeserving of legal protection); Jonathan Mermin, Note, Interpreting the Federal Trademark Dilution Act of 1995: The Logic of the Actual Dilution Requirement, 42 B.C.
(80) Lori Krafte-Jacobs, Comment, Judicial Interpretation of the Federal Trademark Dilution Act of 1995, 66 U.
(177) See Port, supra note 30, at 447-49 (doubting the "existence of the idea of dilution" and asserting that legal protection from dilution thus creates "a remedy without a wrong"); see also Gregg Duffrey, Trademark Dilution Under the Federal Trademark Dilution Act of 1995: You've Come a Long Way Baby-Too Far, Maybe?, 39 S.
The Federal Trademark Dilution Act of 1995, 15 USC [sections] 1125(c), amended the Lanham Act to include as [sections] 43(c) a new cause of action for dilution of registered and unregistered marks that are "famous." Importantly, unlike a trademark infringement or false designation of origin claim, likelihood of confusion is not an element of a federal dilution claim.
(14) David Sven Villwock, The Federal Trademark Dilution Act of 1995, 6 DE PAUL-LCA J.
Leahy); see also JEROME GILSON, TRADEMARK PROTECTION AND PRACTICE [sections] 5.11, at 5-232 to 5-233 (1996); JEROME GILSON, Trademark Dilution Now a Federal Wrong: An Analysis of the Federal Trademark Dilution Act of 1995, in TRADEMARK PROTECTION AND PRACTICE at 8 (1996).
(20.) See, e.g., Federal Trademark Dilution Act of 1995, Pub.
(24.) See, e.g., Port, supra note 19, at 874-75; Julie Zando-Dennis, Note, Not Playing Around: The Chilling Power of the Federal Trademark Dilution Act of 1995, 11 CARDOZO WOMEN'S L.J.