The Food Industry Crusade Against Hunger
(FICAH), headquartered at the Food Marketing Institute in Washington, D.C., takes a different anti-hunger approach.
In its response to world hunger, the industry has taken another tack through the Food Industry Crusade Against Hunger
. FICAH's raison d'etre is not to supply food, but to support sustainable projects designed to help people better their lives through improved farming, marketing, manufacturing and distribution methods (see article in this issue).