will launch its new carbonated beverage Chocola BB Sparkling Kiwi & Lemon Flavor, classified as a Food with Nutrient Function Claims
, in Japan on Tuesday, April 9.
* Food with Nutrient Function Claims
(FNFC) FNFC refers to foods that are intended for consumption as supplements and are defined as "food products with supplemental nutritional components that are likely to be deficient in the elderly and other persons who deviate from normal eating habits due to an irregular lifestyle." Currently, 12 vitamins (A, [B.sup.1], [B.sup.2], [B.sup.6], [B.sup.12], C, D, E, Niacin, Folic Acid, Biotin and Pantothenic Acid) plus 5 minerals (Calcium, Iron, Zinc, Copper and Magnesium) have been placed in this group.
In Japan, Eisai has developed a wide range of products including mainstays such as Chocola BB Plus tablets (third-class OTC drug), Chocola BB Royal 2 (designated quasi-drug, drink), Chocola BB Sparkling (food with nutrient function claims
, drink) and Bi Chocola (food with nutrient function claims
) in response to the diverse needs of consumers.
(Headquarters: Tokyo, President & CEO: Haruo Naito, "Eisai") announced today that it will launch its new carbonated supplement drink Chocola BB Sparkling Salty Natsumikan* Flavor, classified as a Food with Nutrient Function Claims
, in Japan on Monday, June 2.