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References in periodicals archive ?
Rachel Ferdinando, senior vice president of marketing at Frito-Lay, told WSJ there is now a new "desire to almost reject traditional advertising."
Between now and October 15, as part of Frito-Lay's long-time partnership with Feed the Children, for every note written on a Frito-Lay chip bag and submitted at www.SnackableNotes.com, Frito-Lay Variety Packs will make a $1 donation to the anti-hunger organization, supplementing up to two million meals to struggling families.
Questions about the recall can be directed to Frito-Lay Consumer Relations at 1-800-352-4477, Monday to Friday from 9 a.m.
He also led PepsiCo's Frito-Lay division to industry-leading growth by remaining focused on innovation, technology and execution.
During his career at PepsiCo, which he joined in 2009, Sankaran led Frito-Lay and also served as the chief commercial officer for PepsiCo North America, chief customer officer for Frito Lay and senior VP of strategy for PepsiCo.
Each recipient received a 25-pound box of nonperishable food items, a 15-pound box of personal-care items, a box of Avon products, PepsiCo beverages and Frito-Lay Better-For-You variety packs, Quaker breakfast foods and Life cereal, as well as fresh produce and non-perishable food items provided by Tops.
PepsiCo generated more than USD 63bn in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
"With the release of Mac n' Cheetos for at-home consumption, fans now have the ability to up their snacking game with this crowd-pleasing favorite," crowed Frito-Lay's senior director of marketing innovation in a press release.
To access the videos, consumers simply log on to www.Jacked3D.com via their mobile device, scan a Doritos Jacked 3D snack and pop on a pair of the Jacked 3D glasses, which are available with purchase at select retail locations across the country, or by contacting Frito-Lay consumer affairs for a free pair.
"We can admit that when we take time for ourselves, It has a positive Impact," said Frito-Lay vice president of marketing Ram Krishnan.
Swearingen notes Frito-Lay's recent intensive research on the full motivators of demand across the $100 billion "macro snack universe" - not just Frito-Lay offerings - and how they play out at retail.
Frito-Lay claimed that Medallion, which is owned by ConAgra Foods, infringed its patent on the process to make Scoops, and that it stole trade secrets after it hired a former Frito-Lay employee.