GAMISGraphic Arts Marketing Information Service
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Few newspaper executives appear willing to make the really tough decisions--such as cutting prices and cutting margins to hold on to share," the GAMIS study said.
org, and will continue to offer for sale the studies previously completed by both the NPES Market Research Committee and GAMIS.
The Future of Direct Mail is available to GAMIS members.
Contact Jamie Erdman at GAMIS at (703) 519-8144 for more information or to place an order.
Interquest, Charlottesville, VA, which completed the research for GAMIS, concluded that until variable data printing becomes more widely adopted, digital printing will be used for a great deal of work that can also be printed on traditional equipment.
For more information on the study, or to become a GAMIS member, contact Jackie Bland, GAMIS executive director by telephoning (703) 519-8179.
The GAMIS 2000 Statistical Handbook is now available to PIA/GATF members for $395, and non-members for $495.
Held at the GAMIS 34th annual meeting in Santa Fe, NM at the end of June, the elections resulted in the following appointments: president, Kathren Kneer, International Paper; vice president, Vincent Naselli, Agfa Corporation; secretary/treasurer, Wayne M.
According to GAMIS, the increase in direct mail activity will not necessarily result in proportionate increases in the consumption of paper, envelopes, printing and postage since nearly half of direct mailers intend to increase their use of self-mailers.