GDNNGreater Detroit Newspaper Network (Pontiac, MI)
GDNNGender Dependent Neural Network
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GDNN and ADS, which together have 60 employees, style themselves as the Gorilla Networks.
"We're probably the most technically advanced marketing organization in the country," says Jerry Ballenger, president of GDNN and ADS.
Blending data from syndicated and proprietary research, GDNN can work with an advertiser to profile its customers and match deliveries with their customer "look-alikes." Says Ballenger: "We surgically go into a ZIP code and we extrapolate the block groups and match up those groups to the customer's desired distribution."