GEBNGlobal Procurement and Supply Chain Electronic Benchmarking Network (Michigan State University)
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The University of Colorado medical school, where GEBN president James Hill is an obesity researcher and professor, returned a $1 million grant from Coke after concerns about the GEBN surfaced.
It's clear now that Big Soda public relations strategy had been the central impetus for the establishment of the GEBN from the start.
Still, the tone that the GEBN has struck in news releases and on its website seems to lean toward the extreme: "The media tends to blame the obesity epidemic on our poor eating habits.