GFCUGeorgia Federal Credit Union
GFCUGwinnett Federal Credit Union (Gwinnett County, GA)
GFCUGardiner Federal Credit Union (Gardiner, ME)
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Not only does GFCU have a separate, edgier, brand for its student members across all channels, they also have their own unique debit cards and a checking account for those age 16 and older that doesn't require an adult cosigner.
Tournament participants and corporate sponsors donated funds to help GFCU raise about $9,000 with donations continuing to be received.
GFCU serves employees and family members of over 500 select employee companies and school systems, including the University of Georgia.
According to GFCU Vice President of Marketing Kim Wall, the move demonstrates how having a great relationship with a SEG can pay off.
Wall said although an unusual project for its advertising agency, wrapping the zamboni with the GFCU logo and 'Free checking, No Penalty Box' has been a unique way to spread the word about the benefits of GFCU.