While most retailers seem to be aware of the importance of the
GMROII measure, we find that all too often the reality of
GMROII is not taken into full consideration when decisions are finalized.
With salon-quality implements Bassett has combined its winning formula of value, service and unsurpassed
GMROII to help grow the category.
This indicates that
GMROII is a much more relevant measure to retailers than DPP.
Additionally, learn how
GMROII is important for both the debtor as well as the credit manager to understand in today's environment.
That kind of performance is impressing retailers, who are increasingly focused on improving their gross margin return on inventory investment (
GMROII).
"Existing premium brands are a drag on
GMROII (gross margin return on invested inventory)," Bassett's Trim brand promotion al material claims, "with low turns and below average items,"
The overaching goal: profitable sales growth for the division and a measurable impact on the gross margin return on inventory investment (
GMROII) of selected trading partners.
A focus on historical data answers the "what" questions and can certainly lead to what would traditionally be an efficient assortment based on all types of measures such as dollars, units, margin,
GMROII, shares, trends, etc.