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References in periodicals archive ?
Direct selling companies continue to lead sales in the category, with much of the competition in herbal/traditional products between Forever Living and GNLD.
However, in general, the category is becoming increasingly fragmented, especially with the growing success of direct sellers such as Forever Living and GNLD. Consumer loyalty seems to be increasingly dependent on recommendations by pharmacists and even doctors.
Direct seller GNLD Kenya led the channel in 2014 with a value share of 10%.