GNOKGlobal Network of Kiwis (New Zealand)
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We can go anywhere from a full centralisation to the GNOK or we could do part centralisation, part regional, or we could do a portion with centralisation and regional and then we could do the rest locally on the ground," he says.
Now based in California's Silicon Valley, Lark founded and leads GNOK (Global Network of Kiwis) to assist technology companies break into international markets and through his membership of NZTE's Silicon Valley Advisory Board and the Kiwi Expat Association (KEA) executive he also helps New Zealand companies entering the US market.