/ Right: Bissell's GoVac
took on a special appeal with Barbie and Scooby-Doo models.
"Positive feedback from parents on our original GoVac
product led us to create a version specifically geared toward children," explained Jim Krzeminski, senior vice president of sales, marketing and product development.
The product will be positioned as a real vacuum cleaner, changing only the color and packaging from GoVac
, Bissell's lightweight, rechargeable combination of a stick and hand vac.
Bissell, which has been selling 3M Scotchgard products since 2001, added two popular characters for children on its lightweight GoVacs
, an inducement to involve youngsters in cleaning.