The contract follows the recently announced extension of an agreement between the GPALB
and the City of Long Beach to conduct an annual open-wheel race through the downtown city streets through 2015, with an additional five-year option.
Petersburg City Council, gives GPALB
the exclusive right to host the Grand Prix of St.
Clark joins the GPALB
from Original Productions of Burbank, where he was Vice President, Marketing.
The agreement calls for the GPALB to provide sponsorship strategy, marketing concepts and materials and negotiating sponsorship contracts, among other provisions.
The GPALB is recognized as one of the most innovative promoters in the motorsports industry.
The demographics for drifting nationwide are superb," says Mike Clark, vice-president, marketing for the GPALB.
Kroenke Sports, the owners and operators of the Nuggets and Avalanche as well as the Pepsi Center, and Colorado businessman George Gillett, also are partners with GPALB in the venture.
Additionally, CART and the GPALB have formalized an agreement to work together to pursue similar relationships in other major markets in the United States.