When Coca-Cola failed to respond to GRRN's requests GRRN members staged a rally outside Coca-Cola's global headquarters in Atlanta.
Coca-Cola is a megacorporation," says GRRN member Eric Lombardi.
In a report called "Welfare for Waste" GRRN
has documented 15 tax-and-spend subsidies that directly benefit three industries--forestry, petroleum and mining--whose products directly compete with recycled material.
GRRN blames backsliding by Coca-Cola for the plummeting rate of recycling plastic PET (polyethylene terephthalate) soda bottles--from 53 percent in 1994 to 35.
Closing the loop is something that GRRN, founded in 1996 as a North American network of recycling activists, is determined to see happen.
According to GRRN, Coke could produce a 20-ounce bottle made with 25 percent recycled plastic for only about a 10th of a cent more than virgin plastic, using recycling techniques already approved by the U.
As the battle with Coke continues, GRRN has tackled a few other recycling offenders: Miller Brewing, for instance, which began test-marketing an amber-colored plastic beer bottle with aluminum caps and metalized labels in 1998.