According to Amanda Nummy, materials engineer, HATCI
, "Direct coating is a promising solution for a wide variety of decorative and functional automotive trim components."
Dr Sung Hwan Cho, president of HATCI
., said: "Innovative technologies such as this align well with one of our core goals, which is to create a vehicle experience that is intuitive and easy for the consumer."
In fact, John Juriga, director of Powertrain Engineering at Hyundai America Technical Center (HATCI
) in Superior Township, MI, a complex west of Detroit and east of Ann Arbor, says, "Our goal is to develop the world's best powertrains," then admits, "Those are simple words and a bold statement, but it is the mindset of where we are going as a company.