HEICS owners and baristas develop commercial friendships (Thompson, Rindfleich & Arsel, 2006; Price & Arnould, 1999) with connoisseur consumers.
In the HEICS where we met, I asked Joana what the barista's name was.
Charles Babinski, who was a top-2 barista in the United States in 2013 and 2014 and the owner of Go Get Em Tiger (an HEICS in Los Angeles, California) deals with this enactment tension in a different way.
In 2002, Kozinets predicted that the characteristics of the new HEICSs would be preferable among this new type of coffee connoisseur consumer:
At the beginning of the research, to identify coffee connoisseur consumers, he used as a criterion sampling strategy (Miles & Huberman, 1994) consumers at HEICSs who drank coffee without milk and sugar, who interacted with the barista, asking questions about the coffee.