HETBHeart of England Tourist Board (UK)
HETBHybrid Electric Transit Bus (US NASA)
HETBHigher Education and Training Band (South Africa)
HETBHardened Engineering Test Building
References in periodicals archive ?
A new body, Tourism West Midlands, has been set up by the agency to promote the region, but Mr Moyser said the end of the HETB meant four decades of experience and the opportunity to "really work" with the private sector would be lost.
It reviewed the way in which the region marketed itself as a tourist destination but in December last year decided not to renew its three-year contract with HETB, which resulted in the loss of pounds 1 million in support.
HETB also had to generate double the sum annually through its own commercial activities.
A three-year contract was agreed between HETB and Advantage West Midlands, worth around pounds 1 million a year.
Implicit within the arrangement was the need for HETB to grow its sustainability during the three-year contract period so that if the funding stopped, they would be able to continue.
The HETB runs its own training courses on welcoming visitors which are open to staff from any business.
Representatives from HETB are also taking part from this month in an intensive six-week showcase tour to promote the region as a holiday destination.
One surprise in the HETB shortlist is the absence of theme parks Alton Towers and Drayton Manor.
HETB spokeswoman Sue Thomas said this year had seen the highest level of entrants in the awards' 13-year history.
Beverley Nielsen, HETB chief executive, told The Post: 'We're still concerned about the impact foot and mouth is having on the tourism business because the package of help does not provide adequate support.
The HETB covers the Midlands region and enjoys the largest share of the country's tourist business, with 230,000 people directly employed in an industry which is worth pounds 2 billion a year to the region.
Across the HETB region, foot and mouth is set to cost attractions pounds 20 million each week.