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A new body, Tourism West Midlands, has been set up by the agency to promote the region, but Mr Moyser said the end of the HETB meant four decades of experience and the opportunity to "really work" with the private sector would be lost.
Both foot and mouth and the terror attacks on America cost HETB pounds 2 billion in lost revenue from cancelled holidays, day trips and overseas visitors.
The HETB runs its own training courses on welcoming visitors which are open to staff from any business.
Last year the UK:OK campaign was launched by HETB together with the British Tourism Authority, to woo back American visitors by portraying the Midlands as a safe and picturesque place to holiday.
From next month, visitors to leading hotels, restaurants and attractions in the Midlands will receive a copy of The Heart, a new quarterly magazine published by HETB designed to promote the region as an ideal place for a short break.
One surprise in the HETB shortlist is the absence of theme parks Alton Towers and Drayton Manor.
Sue Thomas, spokeswoman for Heart of the England Tourist Board (HETB), estimated the industry will lose pounds 10 million over the next week with hoteliers and bed and breakfast accommodation being the hardest hit.
A separate survey published yesterday by the Heart of England Tourist Board (HETB) showed visitor numbers at many attractions across the Midlands dropped by 27 per cent in March.
The HETB covers the Midlands region and enjoys the largest share of the country's tourist business, with 230,000 people directly employed in an industry which is worth pounds 2 billion a year to the region.
Across the HETB region, foot and mouth is set to cost attractions pounds 20 million each week.
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- Hetch Hetchy
- Hetch Hetchy Canyon
- Hetch Hetchy Valley
- Hetch Hetchy Water and Power