The joint cruise promotion between the HKTB
and the Taiwan Tourism Bureau serves as an important collaborative model as Hong Kong and Taiwan partner to tap the cruise potential of the region.
has also launched a number of widely popular mega events, including the New Year's Eve Countdown and the Hong Kong Wine and Dine Festival, which received very positive feedback from local and foreign media and visitors alike.
Encouraged by the growing interest in Hong Kong among Indian travellers, HKTB
has introduced six major tourism products in the Indian market.
Through three major marketing approaches, the HKTB
aims to attract global visitors heading for the Shanghai Expo, which is projected by the organizer to reach about 70 million, to come to Hong Kong before or after their visits to the Shanghai Expo.
The studies -- the Asia Cruise Potential and Passenger Behaviour Study and the Asia Cruise Port Development Study -- are the first of their kind and were released by HKTB
on the opening day of Cruise Shipping Miami, the cruise industry's leading international event.
appoints new GMThe Hong Kong Tourism Board (HKTB
) has appointed Kenneth Wong as general manager of Mice and Cruise, overseeing the business strategies of the Meetings and Exhibitions Hong Kong Office and developing plans to grow the cruise business.
Further afield, the HKTB
identified Russia, from where arrivals were up by over 50% in H111, as a strongly performing source market.
To kick-off the Chinese New Year celebrations, the HKTB
has rolled out a new show in the Hong Kong Pulse 3D Light Show, covering the facade of the Hong Kong Cultural Centre and the Clock Tower with festive elements, including fai chun(Chinese New Year couplets) and sizzling firecrackers.
will act as the "driver" role, promoting the destination in major trade shows, including ATM and in organising mission trips for Hong Kong trade.
spokesman Trevor Owen said: "We want to provide education and provoke greater awareness of Hong Kong as both a destination in its own right and also the basis for a two-centre holiday, particularly with Emirates now flying to Hong Kong via Thailand, Oman Air and its code share with Malaysia Airlines and the feed on points of Cathay Pacific which is launching direct flights out of Abu Dhabi in June 2011.
According to the HKTB
, aiding Hong Kong tourism in 2010 was a recovery in global economic growth which boosted demand, as well as a relatively weak Hong Kong dollar and an expansion in the scope of China's Individual Visit Scheme for Shenzen residents, which boosted arrivals from the mainland.
According to a survey conducted by the HKTB
among visitors, 93 per cent of business travellers said they would recommend Hong Kong as a destination to their friends, while 78 per cent expressed interest in revisiting the city.