YouGov data shows that current customers of HMV
are much more likely than the average Brit to purchase vinyl records, and other music formats in general.
spokesman said: "Regretfully we can confirm that HMV
Solihull will be closing, despite our best efforts to keep this store open.
We've seen some of these troubled chains lurching from one crisis to another - and certainly HMV
feels like it's been hanging on against the odds, with most people writing it off as a relic of the past, to go the same way as Virgin and Our Price.
Three days after Christmas, HMV
's parent company HMV
Retail was forced to appoint administrators for the second time in six years after one of the toughest Christmas trading periods for retailers in a decade.
According to Sky News, Mr Ashley has held talks with HMV
in the last fortnight and has tabled a bid to take control of the business.
Europa Music owner Ewen Duncan was speaking after it was announced HMV
had called in the administrators for the second time in five years.
It will be the second time HMV
has collapsed in recent years, having filed for administration in 2013, after which it was acquired by its current owner, Hilco.
is one of the UK's original, and last-remaining, nationwide specialist retailers of audio and visual entertainment products.
was to go bust, it would be the second time it has collapsed in recent years, having filed for administration in 2013, after which it was acquired by its current owner, Hilco.
Sky News is reportingthat HMV
Retail filed a notice of intention to appoint administrators last week.
owns 125 stores across the UK, and its decision to call in administrators has put 2,200 jobs at risk.
spokeswoman said: "If you're looking for some Red Hot Chili Peppers or Black Eyed Peas, the best place to visit is your local record store."