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Hoins joined the winery in 1994 and previously was cellarmaster at Paul Thomas Cellars which, like Columbia, is owned by Corus Brands, also of Washington State.
Hoins added, "The consumer demographics for the beer category are very favorable over the next decade, and craft beers are now competing in the much larger `specialty beer arena' (which includes imports and domestic specialty beers, as well as craft brews).
Rollo can be reached by calling Rollo Associates at 213/688-9444 or by calling Stefan Pollack or Thorsten Hoins to arrange for a convenient phone time or for more information at 310/556-4443.