"Over 1,100 entries were submitted in this year's competition and our campaign for HVFCU, 'There's a Reason People Bank Here,' won for Brand Identity.
According to Chiorando, HVFCU, a $4.1 billion not-for-profit financial institution, was seeking to rebrand itself to better reflect its growing relationship with consumers and businesses in its upstate New York markets.
"Our goals were to build awareness of HVFCU's new identity, deepen its relationship with consumer and business members and prospects, and educate prospects on the benefits of membership," Chiorando explained.