Brendan and fellow co-founder John Reyes, company CTO, started HostRocket the summer after they graduated from high school and as students of the University at Albany.
HostRocket recently founded partner company ViaTalk, LLC (www.
In its early days, HostRocket was caught in both internal and industry growing pains, enjoying its status as a medium-sized company with its own data center, yet struggling with its image as a small, untested web host.
Finally, HostRocket found that staff were spending time assisting prospects and customers with site navigation, often answering a variety of repetitive, basic questions, thus negatively affecting HostRocket's bottom line with internal costs and stagnant conversion rates.
HostRocket had to make an impact quickly, and keep prospects engaged during the process of converting them to customers, and retaining them over time.
After launching the Ceonex solution in 2001, HostRocket was ready to leverage its initial--and already significant--results into further expansion.
After this phase helped HostRocket grow their company significantly, they were ready to invest more into a solution that would lead to market expansion.