That was all the inspiration that Ross, a fellow rafter from Dublin, Ireland needed to greet the Hvita below with his own brand of daring Irish bravado.
Further downstream, the Hvita grows into a torrent fed by tributaries to create Iceland's greatest natural attraction: Gullfoss Waterfall ("golden falls") which thunders down in two stages producing a deafening roar heard for miles around.
Hvita Husid is the first Icelandic advertising agency to build a UK base, and its investment will allow both firms to continue their growth strategies across Europe.