IBBMECInternational Black Buyers and Manufacturers Expo and Conference (est. 1995; Washington, DC)
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To date, Rawls estimates 200 companies have obtained the BOBO symbol directly from IBBMEC.
According to Rawls, IBBMEC is planning a major ad campaign to educate consumers.
But first IBBMEC plans more in-house promotion, starting at its upcoming conference, to be held in Washington, D.