This was stated by Director General UMT and Chairman IBCE 2015 Abid Hussain Sherwani at its 14th managing committee meeting of the IBCE held here on Friday to review arrangements of the three-day mega event in a befitting manner.
"We have adopted a comprehensive marketing strategy to convince the national and international companies for purchase of stalls to be set up in the IBCE", he asserted.
He added that they would put in place all-out efforts and utilize all available resources to make the IBCE a success.
Abid Sherwani said the image of this high profile event was being showcased in a professional manner as some delegations of the IBCE were visiting various countries to advertise the exhibition.
"It is a hearting sign that a number of foreign investors have shown interest to be the part of the IBCE which will also help enhance the soft image of the country besides becoming a revenue generation venture", he added.
He said the business community, commerce chambers, foreign investors and others had welcomed the IBCE and had tabled constructive recommendations and suggestions which would be implemented to get productive results from the exhibition.
The most important export product entering international trade is palm heart, which in 2008 generated a revenue of USD 100.26 million to the five largest exporting countries, Ecuador, Brazil, Bolivia, Peru and Colombia (CICO, 2009; Proexport, 2009; Agrodataperu, 2010; IBCE