IBOPE


Also found in: Wikipedia.
AcronymDefinition
IBOPEInstituto Brasileiro de Opinião Pública e Estatística (Portugese: Brazilian Institute of Public Opinion and Statistics; greater São Paulo, Brazil)
References in periodicals archive ?
2 millones de televidentes de las 20 a las 21 horas, segun Nielsen IBOPE.
Almost every adult Brazilian woman chemically treats her hair, so it's not surprising that Brazil is the country with the largest market for so-called "post wash" treatment items used after bathing, Considering the consumption of post-shampoo (treatment products) by home, per year, Brazil is three times larger than the US and four times higher than the world average, according to IBOPE.
Instead of the 16 percent reported by IBOPE, a Brazil-based surveyor of Latin American viewing habits, the true figure as revealed by LAMAC this year is 23 percent.
Other WPP companies active in Colombia (including affiliates) are JWT, Ogilvy, Young & Rubicam, Wunderman, OgilvyOne, Burson-Marsteller, Live, Energy, TNS, Kantar Worldpanel, Millward Brown and IBOPE.
4 percent of the population, the study reported based on figures from the IBOPE market research firm.
Unrest elsewhere in the Middle East hasn't shaken the confidence of C-suite executives in the Kingdom of Saudi Arabia, the United Arab Emirates, or Qatar, according to the 4th Oliver Wyman / IBOPE Zogby International survey of 160 top executives.
Segun IBOPE Mexico, empresa lider en medicion de audiencias, un punto de rating nacional equivale a 380 mil 162 televidentes.
The IBOPE poll was conducted March 8-11 with 2002 people in 143 of the country's 5,500 municipalities.
Tambien cabe precisar aqui que quienes cotidianamente ven telenovelas entre las 20:30 y las 22:30 horas, pertenecen a un nivel socioeconomico de menores ingresos, de acuerdo con los rangos de medicion definidos por IBOPE Mexico.
Representantes de las empresas Sistemas y Monitoreo Estrategico se atrevieron a denunciar que la Direccion Ejecutiva de Prerrogativas simulo una licitacion para maquilar la entrega de un contrato a IBOPE (Instituto Brasileno de Opinion Publica y Estadistica) por 50 millones de pesos, a fin de que el ano proximo cuantifique la propaganda de partidos politicos en radio y television.
Even though TV audience services are unified under IBOPE Mexico, sales and programming strategies differ between Televisa and TV Azteca.
En agosto de 2012, este semanario publico las mediciones que IBOPE realizo acerca de las trasmisiones que Televisa y TV Azteca hicieron de la Olimpiada Londres 2012: Ninguna alcanzo ratings de dos digitos, salvo el canal 5 durante la inauguracion, cuando alcanzo 12 puntos.