In the IEHP study, analytics-based, interactive texts were found to:
* Improve response rates: IEHP's interactive messages had a response rate of 8.2% compared to a mere 1.1% response rate for standard, one-way text messages.
In the study, IEHP first identified several specific areas where it wanted to increase member knowledge and activation.
IEHP accomplished this by leveraging a variety of message types, including:
* Informational messages such as "Call IEHP at 888-123-4567 if you need health advice and want to talk to a nurse."
According to the company, IEHP deployed Landacorp's maxMC modules for utilization management, case management and disease management, as well as its rules-based processing tool kit and report writer.
Upon the introduction of maxMC, IEHP has also decided to begin implementing Landacorp's web-based data stratification tool, CareTraxDS, designed to bring an organization's disparate health data into one structure.