Inspired by the auspicious results jewelers have experienced at prestigious fine art fairs in Palm Beach, Naples and Miami since 1997, IFAE
identified a need for this fair model to serve the jewelry industry.
I started with IFAE
(David and Lee Ann Lester) selling booth space for their fine art fairs in Miami, Chicago, and Hong Kong.
Lorenzo Rudolf, vice president of IFAE
, believes that by partnering with SOFA, the two organizations can "create the most comprehensive contemporary art fair in the United States.
These fairs, along with other art shows in the region, made it difficult for fair goers to distinguish between the events, according to IFAE
, acquired by dmg world media last year, is known for its other fairs in Palm Beach, Fla.