IFCJInternational Fellowship of Christians and Jews (Washington, DC)
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Pokorny said IFCJ's e-newsletter is used to raise funds for humanitarian needs, help Christians better understand the Jewish faith and mobilize grassroots efforts across the country.
Through its e-marketing efforts, Pokorny said IFCJ has seen continued growth in its online giving program during the past three years.
IFCJ has also used its e-tools to survey its constituents on how well they understand current issues affecting Israel.
The Chicago-based IFCJ, led by Rabbi Yechiel Eckstein and the former pastor George Mamo, draws support from the Christian Zionist community, and holds an annual Day of Prayer for Israel that routinely involves more than 15,000 U.S.
"When I formed IFCJ," says Eckstein, "I did so believing that Jews and Christians could move beyond their partisan divisions to work productively on our areas of common interest, which are considerable.
The half-hour appeal aired on the afternoon of January 2 on Paxson Broadcasting stations across the nation, according to the IFCJ, which paid for the spot.
"Critics of the Christian Right say the IFCJ's appeal to `prophesy' in their infomercial is a thinly veiled reference to Armageddon, the Second Coming of Christ, and the moment when nonbelievers--Jews included--will be cast into the lake of fire," the Advocate reported.
In his role as president of the IFCJ, Eckstein raised hundreds of millions of dollars to aid Jewish communities in Israel and across the world, focusing on improving the plight of impoverished Jews wherever they are found.
Throughout his career, Eckstein helped the IFCJ raise more than $1.4 billion.
Eli Cohen, the former head of the Jewish Agency's Aliya Department, has joined IFCJ and will be in charge of forming a strategic plan for the private aliyah program.
"The IFCJ has once again been among the first to respond to the emergency and the needs of the communities.
In the past few months, the IFCJ has increased its giving to Ukraine.