Backtesting iFlip's platform over the past 20 years revealed that users would have saved a hypothetical $70,000 in asset management fees in that time period, significantly improving its value proposition for prospective investors, according to the company.
The approach is conservative, and the underlying algorithms allow for accounts to perform at or above the market, according to iFlip.
Every iFlip user has an individual portfolio, Tate said: the platform does not maintain funds or pools of investor money.
Instead, iFlip is sold for a flat SaaS subscription rate.
The company plans to release an iFlip mobile app after a final round of testing that offers automated and self-directed trading.
iFlip also offers a B2B platform geared toward financial advisors.