IHUT

AcronymDefinition
IHUTIn-Home-Use Test (consumer testing)
References in periodicals archive ?
Touchstone's online qualitative research services include project management and recruitment as well as research platform solutions including online discussion boards, focus groups, diary projects, IHUT's, mobile ethnography, insight communities and more.
Going a step further and using key shopper insights based on an in-home usage test (IHUT) significantly increases the chances of success for new products.