ILUMAInnovative Lead User Method Approach (business development project)
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have formed ILUMA, a minority-owned joint venture to supply automotive interior-lighting systems.
ILUMA will combine Hella's interior lighting expertise with Craft-Co's electronics manufacturing capability to develop and produce a wide range of emerging automotive interior-lighting products, according to Joe Borruso, president and CEO of Hella North America.
Customer reaction to ILUMA has been positive and supportive," said Joe Borruso, who noted that the joint venture will offer a full range of design, development and sales-support services.