IMPDAIndependent Mobile Phone Dealers Association (UK)
IMPDAIndian Motion Picture Distributors' Association
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Under the terms of the agreement, IMPDA members will have access to the full range of SIM-free handsets and accessories from all manufacturers that Brightstar represents, as well as a portfolio of convergence and IT products.
Brightstar will reportedly manage a dealer loyalty programme for IMPDA members, which is expected to help them increase sales and compete with major networks and retailers.
In addition Brightstar will provide full members of IMPDA, that open a trading account and successfully complete a Microsoft Training Program, with a subsidised Windows-based demo handset, the company said.