Rachel Dawson, Assistant Commissioner Trade Marks, IPONZ
, Diane Barraclough, Business Development Advisor, IPONZ
Ministry of Economic Development
Rainey quickly registered her arTshirt logo with IPONZ
(Intellectual Property Office of New Zealand), and puts her success down to a number of other factors, such as advice from local design consultant Dave Eagle; an out-of-the-ordinary business card ("artists' cards can reflect what you're about by being colourful and larger than usual"); a well-designed website that answers customer queries (ten percent of sales are online); and perhaps most importantly, the amount of support she's received from the large number of business and arts support agencies within the region.