IREDIInfiniti Retail Environment Design Initiative
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The IREDI concept creates a distinctive Infiniti branded retail environment which provides a welcoming and hospita- ble environment for buying and servicing vehicles, primarily in fashionable, convenient metropolitan locations.
The concept of IREDI establis-hes a unique, new exterior and interior look of the sales and service facility which aligns perfectly with Infiniti's brand identity -- one that encompasses Infiniti's dynamic vehicle line-up and its Total Ownership Experience customer care philosophy.
The IREDI concept includes two aspects, the first being a dynamic exterior which gives visitors a sense of warmth.