ITSAPP

AcronymDefinition
ITSAPPImage Transformation Services Applications
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Facebook recently announced the video chat feature for FacebookLite, a scaled downversion of itsapp. The company said that users can tap on the video icon on the upper right corner in a conversation screen to start a video chat on the Facebook Lite app and they will be able to switch from an ongoing voice call to video as well.
The key growth drivers behind the US$7.7bn brand value of the telecom operator include the launch of Etisalat's "Smiles" loyalty programme and itsapp. Additionally, Etisalat has amplified the rollout of its smart "Customer Experience Centres" and renewed support for its global football sponsorships with further focus on its partnership with Manchester City Football Club.Andrew Campbell, MDof Brand Finance Middle East, said:"The UAE's focus on digital innovation has helped support Etisalat brand's success and paved the way for future growth ahead of Expo 2020.