ITSMAIt Service Marketing Association
ITSMAInformation Technology Services Marketing Association
ITSMAInteractive Technology, Software and Media Association (India)
ITSMAInter-City Transportation Systems Management Authority
References in periodicals archive ?
TELECOMWORLDWIRE-January 4, 2012-Open Group and ITSMA work with European and Indian research developers to coordinate IT research(C)1994-2012 M2 COMMUNICATIONS
Led by the Foundation for Research and Technology-Hellas (FORTH), a leading center for research and development with many years participation in EU-funded research, the EU-INCOOP consortium includes: European partners The Open Group and KYOS, a Swiss consultancy specializing in advanced computing and networking technologies; and from India, ITSMA; the Centre for Development of Advanced Computing (CDAC), the premier R&D organization of the Indian Department of Information Technology and a leading centre for supercomputing in India; and the Indian Institute of Science, one of India's top institutes for technology research and higher education with more than two thousand active researchers.
EoACA[pounds sterling]We received strong entries in the Lead Generation, Management and Measurement category," said Dave Munn, President and Chief Executive Officer, ITSMA. EoACA[pounds sterling]However, BTEoACAOs KAM Live program stood out because it shows how creativity can overcome budget constraints, and proves that marketers can have a big impact on sales conversations.EoACA[yen]
In October 2003, they were awarded the Diamond award from the ITSMA for global best practices in marketing measurement.
"If you have a very clear vision statement and everyone is aligned toward that," says ITSMA's Schwartz, "then the management team can let go, because they know the people below them have the right information and the right values and will make the right decisions.
We designed this study to identify the key competitive differentiators so that participants are able to immediately capitalize on opportunities," said Matt Leary, ITSMA's network and telecom business manager.
Robert Johnson, vice president of advisory services, ITSMA, One Militia Dr., Lexington, Mass.
ITSMAs 2018 Marketing Excellence Awards focused on seven critical aspects of marketing for B2B services and solutions: Account-Based Marketing; Customer Success; Marketings New Tools and Technologies; Marketing Performance; Sales Enablement; Thought Leadership; and Transforming Marketing: Talent, Organization, and Culture.
The Information Technology Services Marketing Association (ITSMA) recently polled 36 companies with failed services to find out what went wrong.
Austin, TX, May 28, 2014 --( According to the joint VisionEdge Marketing (VEM) and ITSMA 2014 Marketing Performance Management (MPM) Survey, only 26 percent of marketers are capable of determining their impact on the business despite the advances in data, analytics, and technology.
"With computing technologies being an important driver behind India's fast growing economy, greater cooperation with the EU in coordinating advanced research in computing technologies is extremely important for our members," said A Rajashree Iyer, Director of ITSMA. "The EU-INCOOP project will provide an important opportunity to integrate the research and development priorities of India with the interests of the EU research community.
Market share shifts: The good news is that smart software companies may be able to "profit from the misfortune of others," says Bob Johnson of the Information Technology Services Marketing Association (ITSMA).