The ultimate goal of the engagement was to enable personnel from each command to work together and, in the words of ITSN
Hamm, "See and talk about what each other sees."
High school students, vis-a-vis college students, age, grade level, and citizenship were compared (using ANOVA tests and stepwise multiple-regression analyses) against their perceptions of usage they associated with ITSN to determine if significant differences existed.
Factors 1, 2, 3, and 4 were subsequently labeled (consistent with Arthur et al., 2006) according to young consumers' perceived use of ITSN: 1) Immediacy, 2) Entertainment, 3) Social Interaction, and 4) Self-Expression.
Negative means imply the groups perceive the amount of usage for ITSN inversely.
The authors used immediacy, entertainment, social interaction, and self-expression as factors that gauged young consumers' perceptions of their usage of ITSN and compared the means of various demographic variables.
Further examining the use of ITSN among a wider variety of populations could also provide a more meaningful analysis of these habits.
One way to develop a more comprehensive understanding of the ITSN phenomenon as it relates to marketing strategy is to look at different approaches taken by marketers.
"ITSN is running an Asia regional meeting and what we do is to gather all of the Tibet support groups who work within Asia, like from India, Bangladesh, South Korea, Japan, Taiwan, Hong Kong," said Mandie Mcknown, an ITSN activist from England.
ITSN was founded in 2000 in an attempt to strengthen individual member organisations campaigning for human rights and self-determination in Tibet.
Ira Trussell, a Sailor assigned to the staff of Commander, 2nd Fleet onboard the Norfolk-based USS Mount Whitney (LCC/JCC 20), single-handedly helped change the Navy's policy on advancement.